Reputation is key to business success. If you don’t properly manage your reputation, you can do great harm to your business. That could eventually mean the end of your business. The tips that follow will help you manage your reputation.
Do what it takes to satisfy unhappy customers and this will keep your reputation solid. Turn the negative into a positive to show that it is important to you. Do this online, as well. Other people will see you responding positively to the concerns of customers and are more likely to give you their business too.
To improve the online reputation of your business, optimize web pages with the right search phrase. This generally will be the company name you have. Search engines like businesses that seem to be an authority. When Google or Bing sees your site as the authority, you’re more likely to rank highly in their results.
Keep up with social networks. Most customers will expect companies to answer questions on social media websites. It is a good idea to respond right away. If you can do so within two hours, that would be preferable. Most companies aren’t going to be as diligent as you, so this will give you a leg up.
Pay attention to how people perceive you on the Internet. You can’t be sure when a negative review can pop up from someone that doesn’t like you, your business, or is just an unhappy customer. Staying on top of search engine results helps you keep negative commentary in check. Try to do this once or twice a month.
Social media accounts should be professionally managed. Such pages demonstrate your business character, so you need to make sure they always show positivity. Of course, you want to show some personality, but keep the overall tone professional and businesslike.
Keep all private promotions private. This tip can be especially important if a deep discount meant to rectify a problem is involved. One thing to avoid is posting the things you’re doing to remedy a customer complaint and then receive more complaints because people want free things.
If you don’t have the time or resources, find a company to manage your reputation. You have a lot to do, but trained individuals or companies can do things you haven’t thought of. This is why it’s great to have someone that can help you with these things as well.
Owning a business means that your reputation is king. You can’t just ignore negative publicity. Your reputation is what you need to be a successful business owner. Remember the tips you learned in the above article to make sure that you always keep your reputation secure.
Author: Iris Carter-Collins
The Queen of Reputation and Social Media. Do you know what people are
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