Have you been curious about the way the major corporations have dealt with reputation management? There are many things you can learn about reputation management. Things continually change and so should the way you do business.
When dealing with negative feedback about your business, a good offense is the best defensive strategy. Counteract any negative comments online with tons of positive remarks. Keep posting positives to allow the negative to slip.
Make sure your reputation stays strong by working to win over a dissatisfied client. You can show all your customers that you care when you turn one individual customer’s bad experience into a positive one. If the information is available online, it increases the audience of those who know you are willing to rectify a situation. Other prospective clients, as well as existing ones, will all see that you do what it takes to make customers happy. They’ll all be more likely to call you for future business.
Be sure to keep a close watch on social networking platforms. Arnold Worldwide says that more than 50 percent of customers expect responses to the concerns they post on social media sites. It is a good idea to respond right away. If you can do so within two hours, that would be preferable. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.
Stay up to date on news and information pertaining to your product or service. This helps make sure you are giving the most up to date information to your customers. Take five minutes out of your day to search for the newest facts about the industry you’re in.
Keep an eye on your online presence. You must always be aware of all the different types of feedback your business gets online, so you can quickly react to anything negative that might crop up from a customer who might be unhappy. Checking the results on a search engine will allow you to keep negative things from going to the top. Do this a few times a month.
Keep all private promotions private. This rings particularly true when you are discounting to satisfy a complaint. You don’t want unscrupulous people trying to get free things by falsely complaining about your product.
Locate yourself where the customers visit. If you have customers that go to a location all the time, plan to go there often. When you visit places where your customers frequent, you’ll get familiar with them and will be able to offer better service. Most people feel more relaxed in a social environment and are more likely to open up.
When searching for any mention of your company online, and then finding something that’s untrue, try petitioning the site owner asking them to remove it. A strongly worded email should get most webmasters to remove the information.
Do you feel better equipped to manage the reputation of your company now? You should be prepared to defend your reputation from any negative attacks that you may suffer. Continue to work on developing your reputation as your business grows.